2025 world dairy expo
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Trust our seasoned professionals to create outstanding exhibition stands for World Dairy Expo. With innovative designs and expert craftsmanship, we ensure your brand stands out, engages visitors, and leaves a lasting impact.
World Dairy Expo 2025
30 – 03 October 2025
Madison, United States
About World Dairy Expo 2025
The World Dairy Expo (WDE) is the largest annual dairy-focused trade show in the United States and a premier event worldwide. Each year, thousands of dairy producers, processors, manufacturers, suppliers, and professional buyers from over 80 countries gather to network, learn, and discover the latest innovations in the dairy industry.
Why to attend The World Dairy Expo?
The World Dairy Expo offers unparalleled opportunities for brand promotion and industry connections. Exhibitors gain significant visibility through prominent booth placements, listings in the official show directory, and various sponsorship options. Digital touchpoints provide a year-long advertising channel to enhance recognition and generate leads.
Key Benefits for Exhibitors
Exhibiting at the World Dairy E
Virtual Farm Tour Wagner Farms
For over 20 years, World Dairy Expo’s Virtual Farm Tours have brought some of the best dairy operations from near and far to Madison. During these tours, dairy owners and managers share a presentation about their dairy, followed by time for questions and open discussion.
This year, CowManager customer Wagner Farms is featured as a Virtual Farm Tour.
Caring for their animals isn’t just a priority – it’s a pillar for everything Wagner Farms does. Calf and heifer management is top of mind and begins on day one with newborn calves. Strategic protocols and well-established systems—including the CowManager Youngstock Monitor along with the use of buddy hutches—support growth rates of more than 2.5 pounds per day and result in near 0% death loss, or as the farm likes to say, is near a 100% survival rate.
The Virtual Farm Tour will take place on Friday, October 3, 2025, at 10:00 a.m. in Mendota 1 during World Dairy Expo.
World Dairy Expo 2025
World Dairy Expo 2025
Madison, WI
September 30 - October 3, 2025
Opportunities for U.S. Exporters at World Dairy Expo!
Under the Trade Events Menu of Services (TEMS), the U.S. Commercial Service has identified the World Dairy Expo as an excellent opportunity for U.S. companies to expand their business in the global dairy industry.
Don’t miss exploring new opportunities at World Dairy Expo 2025 (WDE), taking place September 30 - October 3, 2025 in Madison, WI!
World Dairy Expo serves as a forum for dairy producers, companies, organizations and other dairy enthusiasts to come together to compete, and to exchange ideas, knowledge, technology and commerce. WDE’s 700-company trade show is an opportunity for producers to see cutting-edge technology and the latest dairy equipment. As the global dairy industry meets in Madison, leading researchers, technical experts, and national sales representatives from around the world can be found at World Dairy Expo. The annual event attracts more than 60,000 people from nearly 100 countries each fall.
Learn about attending WDE.
The U.S. Commercial Service (USCS) and the World Dairy
You're invited to the 2025 Planet Dairy Expo, in Madison Wisconsin. The trade show runs from September 30th to October 3rd. BouMatic will be at the trade show every day in Exhibition Hall Booth 3111B – 3315. We will be showcasing some new products in the booth, so you will definitely want to stop by and check those out. We are working on scheduling farm tours and are planning on those to be on Monday, September 29 – we don’t own details worked out yet so stay tuned. We are planning the agenda for some dealer trainings on-site at our Dairy Science Center. The training will be held on Tuesday, September 30 & Friday, October 3. Then, on Wednesday night at 4:00 we are hosting the Happy Hour at the Tanbark located on the show grounds between the Exhibition Hall and the Coliseum. Last year was a great turnout and we enjoyed taking the time to just mingle and chat with everyone. We will have a prize giveaway you can register for and beer is on us – so why not stop on by! Thursday, October 2 is our reception evening at the DoubleTree Madison East. Drinks at 6:00 and dinner at 6:30. Watch your emails for the link to RSVP and learn who is selected as the next Bouma Award recipient
Dealer Reception
Thursday, October 2 is our reception night at the DoubleTree Madison East. Drinks at 6:00 and dinner at 6:30. Watch your emails for the link to RSVP and learn who is selected as the next Bouma Award recipient. – and there is still time to nominate someone if you haven’t yet… nominations close on July 31st. Last year was such a special night we hope you will be able to join us again.
We ask that you RSVP for the dealer reception by Wednesday September 24th if you plan to attend. The RSVP form is at the bottom of this webpage.
Booth Information
BouMatic will be at the trade show every day in Exhibition Hall Booth 3111B – 3315. We will be showcasing some new products in the booth, so you will definitely want to stop by and check those out.
Happy Hour and Panel
Then, on Wednesday, October 1st night at 4:00 we are hosting the Happy Hour at the Tanbark located on the show grounds between the Exhibition Hall and the Coliseum. Last year was a great turnout and we enjoyed taking the time to just mingle and chat with everyone. We will have a prize giveaway you can register for and beer is on us – so why not stop on by!
Right before the Happy Hour we will be ho